Elizabeth Arden, Inc. announced that Jimmie Johnson, 2006 winner of the Nextel Cup Series and reigning champion of its premiere race, the Daytona 500, has signed on with the company as national spokesperson for the Daytona 500 Fragrance for Men.

“The Daytona 500 fragrance leverages the prestige and popularity of the great American race,” said E. Scott Beattie, chairman and chief executive officer of Elizabeth Arden. “As the winner of the 2006 Nextel Cup Series championship and reigning champion of the Daytona 500, Jimmie Johnson is the very embodiment of the Daytona 500 fragrance. There is no better individual to communicate the brand message than Jimmie Johnson.”

Johnson will be featured in national advertising, promotional packaging, in-store displays, sales promotions and public relations activities. The television advertising campaign will feature Johnson along with his wife Chandra.